Tatanka.nu is a Swedish online store that specializes in spare parts and accessories for the Volvo Tgb11, Tgb13 and Tgb20. A military vehicle that is still used by the defense, private enthusiasts and people with camping interests. Hence also a selected range of outdoor items for the car-borne camper.
Target group
Volvo Tgb owners: We address a niche group of enthusiasts and collectors who are looking for original or newly produced spare parts to preserve and restore their vehicle.
Outdoor and 4x4 enthusiasts: Customers who are looking for reliable products for competition, outdoor life and Overlanding adventures.
What we offer
We have many years of experience and in-depth knowledge of the Volvo Tgb11/13 and access to hard-to-find parts.
Offers newly manufactured parts to ensure long-term access to spare parts.
In addition to vehicle accessories, outdoor products are offered, making the store a one-stop shop for both vehicles and adventures.
Personal and dedicated support via phone and email, with technical support available several days a week.
Business model
E-commerce: Primary focus on online sales via tatanka.nu.
Direct sales: Possibility of physical sales and customer meetings at our premises in Alingsås.
Events and community: We arrange meetings and events to strengthen the community among customers and enthusiasts.
Marketing and customer relations
Social media: Through platforms such as Facebook and Instagram, we work to reach and engage customers.
Newsletter: Offers updates on new products, offers and events.
Possible growth strategies
Collaborations and partnerships: Initiate collaborations with other companies in the automotive or outdoor industry to broaden the offering.
Tatanka Parts combines a passion for a specific vehicle, but at the same time we are working to broaden our range to cater to customers who use the car in an active outdoor lifestyle.